Friday, November 18, 2011

What's New in Google Analytics



We’re excited to share that the new version of Google Analytics is here. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites.

Google Analytics Real-Time

Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

Multi-Channel Funnels
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
Video demo & Usage guide

Mobile Reporting
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

Flow Visualization
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We've completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as Google makes Google Analytics v5 the default for all users, Google is simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
We think you’ll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

Feel free to contact Nadi Creative Branding Group or myself if you need help. We’re excited to bring all of our clients this new, state-of-the-art Google Analytics.

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